Advocates4U
An excellent advocacy service for every child and young person that needs it.

In November 2017, with the National Children’s Advocacy Consortium and the National Association of Independent Reviewing Officers (NAIRO), we launched a national campaign to strengthen children and young people’s advocacy services. We sought:
- The development of a national strategy for children’s right to independent advocacy in England, framed around what children value and want from their advocates.
- To enshrine in law the right to an independent advocate for all children and young people receiving or seeking care or support from the state.
- To ensure every residential institution where children are looked after by the state has a system of independent visiting advocates to inform children about their rights and provide support when necessary to ensure these rights are upheld.
The campaign was conceived and championed by our dear friend and colleague, the late John Kemmis. Heather and Megan from Sheffield Children in Care Council gave the campaign its name – Advocates4U.
Campaign gets moving - parliamentary roundtable
We approached former Children’s Minister and Chair of the All-Party Parliamentary Group for Children Tim Loughton MP with the idea of a parliamentary inquiry. This led to him hosting a parliamentary roundtable chaired by the then Children’s Commissioner for England, Anne Longfield, in June 2018.
Children’s Commissioner’s Advocacy Working Group
Anne Longfield then established an Advocacy Working Group to develop a vision for the future of children and young people’s advocacy services. The report from this work was published in June 2019. One of the Commissioner’s 10 recommendations was for the Department for Education to update statutory guidance (including the national standards) on advocacy services.
Revision of the national standards for children and young people’s advocacy services
Article 39 worked with the then Co-Chairs of the National Children’s Advocacy Consortium (Brigid Robinson and Julie Prior) and an Expert Advisory Group of practising advocates to revise the national standards for children and young people’s advocacy services. This work was undertaken in 2019, and we sent our final document to the Department for Education in 2020.
Between 2021 and 2023, we supported dialogue between 40 young people and advocates and the Department for Education - to make sure the new standards meet the concerns and realities facing children and young people today.
Campaign success!
On the evening of 2 March 2020, the then Children’s Minister Vicky Ford announced that the Department for Education would be consulting on a new set of national advocacy standards. The consultation closed in December 2023. You can read Article 39's response here.
Former government delays rollout of the new standards
Very regrettably, the then government failed to publish the outcome of the consultation in the several months between the closing date and the general election in July 2024.
"Unforgivable" stalling by new government
In November 2024, the current government announced that the new advocacy standards, including specific provision for non-instructed advocacy which ensures very young children and disabled children who are unable to instruct their advocates are not excluded from this vital rights protection, are being stalled for financial reasons. Article 39 described this as "unforgivable".
At the end of 2024, we wrote to the Children's Minister urging her to reconsider this decision. We await the government's response and remain hopeful that the new standards will be introduced as part of a renewed focus on listening to children and young people, and implementing the recommendations of the Independent Inquiry into Child Sexual Abuse.
We are very grateful for the time and expertise of advocates who worked with us, Coram Voice, NAIRO and the National Youth Advocacy Service (NYAS) in reviewing and improving the 2002 standards, so that they are fit for purpose for the challenges faced by children and young people when seeking to have their rights upheld by public bodies. Members of the Expert Advisory Group (2019):
- Andy Curtis, Reconstruct
- Emma Robinson, Coram Voice
- Gill Black, Change, Grow, Live
- Kate Pearson, Barnardo’s
- Kate Seneviratne-Wheatley, Citizens Advice Sheffield
- Lisa Foo, NYAS
- Lynn Brady, Action for Children
- Raakhee Varia, Leicester City Council
- Rosie Eatwell-White, Just for Kids Law
- Sara Gomes, Action for Children
- Sarah Louise Holmes, Citizens Advice Sheffield
- Shelly Eades-Jones, Barnardo’s
- Sophie Conway, Just for Kids Law